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Local AI models: How to keep control of the bidstream without losing your data
As the programmatic advertising landscape continues to evolve, so does the need for more local and custom AI models. Implementing AI-driven solutions has proven to be a powerful tool for streamlining and optimizing campaign performance. Local AI models hold great promise, as they require less data and can be trained specifically for a region or client. This provides more accurate and precise results, which is certain to resonate well with advertisers.
In order to keep control of the bidstream without losing your data, companies should practice caution when adopting AI models. Collaborating with third-party AI services can introduce unnecessary exposure and public security vulnerabilities into the system. Companies should take these threats into account before granting access to proprietary bidstream data.
The key is to develop local AI models in-house, utilizing the company's own data and resources. This is where an additional layer of security and control comes into the picture. Using proprietary models allows for complete control of the bidstream, ensuring that valuable data does not end up being exposed to third parties.
Furthermore, developing local AI models in-house enables the company to fine-tune the model based on their specific needs. This means the AI will have a better understanding of the brand's values, target audience, and products, thereby delivering more accurate and relevant results. This tailored approach also allows for constant updates and improvements to the model, ensuring that it continuously aligns with the brand's evolving strategy.
In conclusion, the most cost-effective and secure way to harness the power of AI in programmatic advertising is by developing, controlling, and managing local AI models in-house. This guarantees protective security over your data, enabling you to have complete control over your bidstream while receiving the accurate and relevant results you desire for your brand's success.
Source: AI News, Link
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Posted by ghostaidev Team